Brand Strategy From People Who Get It
We’ve launched brands, hired agencies, and fixed the strategy when it got messy. We get where you are—because we’ve been there too.
We’ve sat on your side of the table.
We’ve been in the pitch meetings, the pivots, and the messy middle. That’s why Mindset Playground blends brand strategy, creative direction, and practical marketing consulting—because good ideas need structure to thrive. Whether you’re navigating niche markets, honing your product differentiation, or trying to make your marketing communications actually reflect your vision, we bring clarity to the chaos. Like any good playground, when the parts are aligned, things move better—and the fun comes naturally.
Backed by Experience.
Built for Impact.
We’re not new here. With decades of experience across marketing consulting, brand strategy, and digital execution, we’ve helped structure and scale companies doing meaningful work in wellness, health tech, and regulated spaces.
We bring the kind of creative systems that make teams stronger and the kind of insights that actually lead to growth. We’ve seen what works — and what doesn’t — and we’re here to bring that clarity to founders ready to lead with purpose and precision.
years of combined industry experience across our team spanning brand strategy and marketing consulting
supported across
B2B, niche and
regulated markets
in digital health assets
managed for enterprise
clients in the health sector
Built From Years of Leading, Hiring, and Creating
We’ve worked across industries, led teams, built brands, and refined messaging from the inside — which means we know what actually makes creative work land. We’ve shaped go-to-market strategies, repositioned legacy products, and supported visionary founders with a steady hand and a fresh point of view.
Mindset Playground was built to cut through the noise and offer marketing strategy that delivers — with structure, empathy, and momentum.
Strong Ideas, Clean Execution, and Meaningful Results
We’re not here to throw things at the wall and hope they land. Our work is grounded in research, shaped by insight, and refined with care. Whether you’re building a brand from scratch or refreshing what already exists, we help bring it to life in a way that’s both distinct and durable.
This is creative led by experience. We listen closely, ask the right questions, and offer a clear point of view. The process stays focused, the decisions stay intentional—and the result is work that connects, aligns, and lasts.
The People
With the Passion
We’re a neuro-colorful team with a multifaceted skillset across brand, strategy, operations, and creative. Each of us brings a unique perspective that complements the others—and together, we offer thoughtful, high-impact support for brands doing meaningful work. We collaborate with intention, work with heart, and care deeply about helping good ideas grow.
Vision-led, grounded in action. Cali brings a rare mix of strategy, structure, and soul to every project—helping brands gain clarity, momentum, and real results.
Equal parts creative strategist and aesthetic expert, Madison shapes visual identities that speak clearly, feel intentional, and scale beautifully.
The systems whisperer behind the scenes. Rachael ensures everything runs smoothly—translating vision into workflows, timelines, and traction.
Laura brings sharp thinking and a deep love for language to every project. With a background in brand architecture, messaging systems, and SEO, she helps clients clarify what they stand for—and shape content that resonates and performs.
We Know
These Spaces—Inside and Out
We partner with mission-driven brands navigating complex, evolving spaces. Whether you're in wellness, clinical care, or plant-based innovation, we get what you're up against.
You don’t need another one-size-fits-all solution. You need the right minds in the room—people who understand your space and know how to get things done.
Functional Medicine &
Integrative Clinics
From regenerative medicine to root-cause care, we understand the nuance of modern healing practices. We help clinics clarify their positioning, build trust with patients, and scale their systems with strategy and soul.
Ketamine &
Psychedelic Therapy
We’ve been in this space from the early days. We help clinics, providers, and networks build brands that are both legally compliant and emotionally compelling—backed by strategy that earns trust and drives results.
From Start-Up to Enterprise Technology
From AI to automation, we help tech brands connect innovation to business goals. We bridge engineering and marketing to bring clarity, purpose, and strategic focus to complex solutions.
Founder-Led
Wellness Brands
We get it—your brand is personal. We work alongside founders and small teams to transform big vision into a professional, scalable presence with strategy, structure, and heart.
Longevity & Healthspan Concierge Medicine
We work with longevity clinics and concierge practices to shape premium brands that speak to discerning, health-literate audiences—balancing sophistication with accessibility.
Medical Innovators
& Startups
We support emerging health tech, diagnostics, and science-backed startups with strategic clarity and creative systems that move fast without losing meaning.
Conscious
Consumer Goods
From supplements to skincare, we help
values-driven products find their voice, connect with the right audience, and build brands that feel as good as they look.
Cannabis &
Plant-Based Wellness
With over a decade of experience across many facets of the industry, we know what it takes to build strong, compliant, and compelling brands. From retail to cultivation, we help plant-forward businesses stand out with smart strategy, sharp creative, and systems built to scale.
Let’s Talk About the Vision
We want the full download—what you’ve built and what you’re dreaming up. Then we’ll chat about how we can make some magic together.
FAQs
Find answers to common questions about our services and how we can help you.
If you’re tired of spinning in circles or saying, “we’re not quite there yet,” then yes, it’s worth it. Strategy gives shape to what’s already working—and clarity to what’s not.
Getting started is easy! Simply reach out to us through our contact form. We'll schedule a consultation to discuss your vision and how we can assist.
That’s our sweet spot. We bring creative direction and systems thinking to founders who’ve outgrown the sticky note stage.
Perfect. We don’t just set the direction—our team helps to build it. From brand architecture to content and campaigns, we turn ideas into action.
If you’ve ever said, “We just need someone to make sense of this,” then you’re ready. Brand strategy is the grown-up version of “make it make sense.”
Imagine a hive mind made of 100% neuro-spicy thinkers. We’re curious, strategic, and a little weird in the best way—because the best ideas rarely come from playing it safe.
No worries! We will help you generate the ideas. We love the early, messy parts. You bring the vision—we’ll help shape the rest.
The Best Ideas Start With Play
Tag—you’re it.